Sidat.ID, – SEO (Search Engine Optimization) is the optimization of a website so that search engines rank better in search results organically.
Day by day, SEO is becoming more and more the favorite marketing channel. It is proven that 70% -80% of Google visitors are more interested in organic search results and ignore search results from ads. This shows that organic search results are more trusted because Google’s current algorithm is able to discover which websites have credibility.
However, you should know that the search engine (Google) always updates its algorithm to determine the ranking of a website. The latest is the December core algorithm update in December 2020. Although Google initially received criticism from many companies because the release of an algorithm update around Christmas threatened to disrupt holidays for company employees, Google continued to implement the algorithm.
The SEO optimization you do should be in accordance with Google’s current algorithm in 2021. Although when the core algorithm release was updated some time ago, Google only said that this algorithm update was not far from before, here we will provide predictions for the 2021 SEO strategy according to the current algorithm.
Before reading further, I want to tell you that Whello has SEO services that will help your business or website get to Google page 1 based on the keywords you are targeting. But if you want to do it yourself, here is a strategy that you should know:
- AI has a larger role in search results.
RankBrain is Google’s AI that changes the way Google delivers search results to visitors. Previously, most visitors had to go to page 2 to get the best search results, but with RankBrain we can get the search results to page 1.
“The other signals, all are based on discoveries and knowledge that people have had in information retrieval, but there is no learning.” Greg Corrado, Senior Scientist at Google.
From Greg Corrado’s speech, we can interpret that this Google AI will continue to develop according to the insights generated by Google users. What is most relevant will be displayed.
So how do you optimize our website SEO for AI RankBrain? Well, no one really knows the details, but from a few ideas and from Whello’s own team of SEO specialists, we believe that website user experience is an important factor. Because it is the main basis for visitors to be satisfied with our website. Also, detailed and accurate written content is the main key.
- Voice search provides new keywords
Innovations from Google Assistant, Apple’s Siri, and Amazon’s Alexa create new behavior for users, namely searching for information with voice search. Now this voice search, in the future, will continue to create new keywords, especially question keywords. Where users usually ask something, for example “What is the population of Indonesia in 2020?”.
Now, from the point of view of the publisher or the website owner, you can be more intensive in optimizing your content with question keywords. So when someone uses these keywords, your website will show up on page 1 of Google.
- Compatibility with mobile devices has a great effect
In 2019, Google launched mobile-first indexing, which works to assess how mobile-friendly a website is. This is very reasonable due to the increase in smartphone users in the last 5 years and it is predicted that in 2025 73% of Internet users will use smartphones as their daily devices.
To find out how mobile friendly your website is, you can check it through a tool developed by Google, namely Google Mobile-Friendly Test. If your website is not optimally optimized, you can view the guidelines provided by Google directly in the tool after the test results appear for your website.
The most frequently experienced problem in mobile optimization is that the Google smartphone version of the tracker cannot crawl the entire mobile version of the website. As a result, your website is not detected as mobile friendly, although when accessed it looks pretty good and is mobile friendly. This is usually the result of plugins or imperfect coding, so there is a feature that blocks the Google bot from crawling your mobile version of the website.
Here are 4 basic ways to optimize your website for the Google Mobile First index:
Set the website responsiveness so that the website looks good when accessed from multiple devices, including mobile.
Increase the speed of the website.
And check the performance of the mobile version of the website, you can use Google Mobile or Blisk tools.
Before using the 2 tools above (Google Mobile Checker or Blisk), you’d better read an article on 3 ways to optimize websites for Google Mobile First Index.
- Google will prefer content with E-A-T
The growing number of content on the Internet, forces Google to issue a new way to determine which content is made by professionals and which is only rewritten without paying attention to quality. That is why Google launched the E-A-T method, namely Experience, Authority and Trust. What is E-A-T?
In this case, you are required to have knowledge and experience in the topic chosen to be discussed as content.
Authority here means that the content you create is not only “read” by many people, but is used for reference to become information. For example, Whello, more and more people are reading Whello digital marketing information, Google can conclude that Whello has a good authority in terms of digital marketing.
Reliability is a website that is considered to have valid information and is trusted by website visitors. Similar to authority, trustworthiness is an evaluation that assesses whether our website always provides legitimate content, valid information, and is trustworthy.
By implementing E-A-T in the content you create, you show that your website is trustworthy, liked by many people, and has greater authority for many people.
- A more complete content has a great impact
Content with more than 2000 words gets 3 times more traffic and 4 times more shares. In addition, content with more than 2000 words gets 3.5 times more backlinks than other websites.
This is because denser content means more complete information. However, it should be noted, the number of more words should be proportional to the information shared. Don’t do keyword stuffing just to get more words.
- Featured snippets will be more popular
Although the featured snippet was initially published, many website owners criticized Google because with the featured snippet, visitors no longer need to enter the website to get information. That way, the website owner whose ad revenue is drastically reduced.
However, Google denies this because in research conducted by Google, most visitors visit websites that get featured snippets because they are considered more credible, which increases CTR.
To get featured snippets, you can optimize them according to your website type. For example, your website is about articles, then you can optimize for the question’s keywords and provide the answer after these keywords.
If your website is an online store, you can enter the review / rating code on your product page, so that when a product gets a review / rating, Google can index the product.
- Google discovery
In 2017, Google launched a new artificial intelligence algorithm that is claimed to be able to predict what visitors are looking for or give them what they like. Google obtains this data from Google’s user behavior and it will be displayed on the home page of the Google Chrome smartphone browser.
With this AI, Google can show what kind of articles the user likes, resulting in a high CTR rate. The way it works is almost similar to Tiktok, which can provide content that is highly relevant and liked by every user.
In order for your website to appear on Google Discovery, you don’t have to do anything. If your content is good and relevant, Google will automatically show it to relevant users.
So the important key is to come back, quality content is the main base.
- Image optimization
Visual images turn into content that users notice a lot. Proof of this is the behavior of Google Shopping users who choose products based on their photos.
Also, many Google users consider the images to be important in the article. The more informational images in the article, the greater the likelihood that the article will be on page 1 of Google. Also, Google and several other companies are developing AI image recognition that can compare 1 image to another.
We don’t know how far the image will work, but we believe that an informative image in an article can add credibility. From the SEO side, all you need to do is fill in the ALT tag on your image so that Google can understand what the image is about.
In 2019, Google said, one billion users were already wearing Google glasses every day.
So how do you optimize SEO for image searches? Pay attention to the following 5 tips:
Use images that are relevant to the content you create, because Google will judge its relevance.
Use an appropriate image file name.
Adjusts the dimensions of the image.
Use responsive images.
Pay attention to the size of the image file you use to maintain the speed of the website.
In the future, SEO will be more complex and interrelated. But on the bright side, Google’s algorithm is increasingly able to distinguish which content is quality and which is not. Which websites have high authority and trust and which ones don’t. For this to provide a higher level of justice.